Audience feedback is extremely important when it comes to meeting an audiences needs and being able to reflect on the work that you have created and better it in the future. Many large production companies rely on audience feedback to sell their products and also to improve further work that they produce following on from their original. This is extremely important for large production companies, who rely on audience reviews and word of mouth to help sell their products.
Audience feedback is more crucial to the media and music industry than the views of a critic. The views of the critics aren't always detrimental to how well the product sells and a lot of the time a product will receive bad reviews but still be consumed in mass amounts by the general public. This is why audience feedback is used to market products, if one audience member says that they love something, another person is very likely to listen to them because they have heard it from another person. People are less likely to listen to the views of a critic who they think can be pretentious and biased with their opinions, and not truly represent the likes of the mass market.
When collecting audience feedback, large corporations will look to forums and comments on websites to establish what people thought about their product. This also happens through the rise of social media, as it is extremely easy to type the name of a new film/album out on twitter and millions of tweets are at your fingertips with the reviews and thoughts of normal people. It allows for the companies to not have to directly ask for the opinions of the public, but are able to access these opinions and views more readily as a result of this.
Ignoring the views of the public would be extremely detrimental to how the public respond to future products. For example, if there were to be a large amount of people who disagreed with the marketing of a particular product and the corporation behind it completely ignored the public's views, they could find sales of a product completely drop, and also this could affect future product sales. However, sometimes companies ignore audience feedback because the drastic changes they could make would completely alter the original product and corresponding products. When making my Magazine Ad I asked a friend what image she preferred to go on the front,and she picked the opposite to what i chose. This was due to the fact that I wanted to follow my original idea, and stay with the theme I had been pursuing, so that my products were all cohesive.
When carrying out my own audience feedback, to find out what people thought of my music video and the products to come along with it, I was pleasantly surprised by what people thought of it and the things about my music video especially that they did and didn't like. I found the people really loved the editing style and the locations that I had shot the video in,and that they also really liked the way that this fit to the genre and how the trippy effects were slightly postmodern and almost in the form of a montage. My feedback also showed that people didn't think that it was important for the artist of the song to be featured in the video, and one of the audience members even went on to say that they 'prefer videos without the artists as they're often more meaningful'.
In terms of negative and more constructive comments, all the people asked could not see a clear storyline through the music video and one even said that they 'had to watch it twice and am still not sure I fully understand'. To some degree I agree with this, however I feel that I would only have been able to delve into a storyline more, if I had a larger budget. This would have given me access to advanced editing software, that would enable me to do post-production effects or CGI to help carry on the 'Alice in wonderland' theme that I was initially going for. I also think that the story is supposed to be slightly subjective and not completely clear at the start, but the audience can interpret it in their own way. I also noted that one of the audience members mentioned that they didn't like the way that it was very repetitive, but they then went on to say that they 'understood it fit with the genre'. I again agree with this to some extent and got to a point with editing where I felt I didn't have enough good footage to use lots of different shots so I had to repeat myself. Although I am actually glad that I made it repetitive and very fast paced, because this moulded to the genre of the music well and helped to enhance the overall experience.
When carrying out my own audience feedback, to find out what people thought of my music video and the products to come along with it, I was pleasantly surprised by what people thought of it and the things about my music video especially that they did and didn't like. I found the people really loved the editing style and the locations that I had shot the video in,and that they also really liked the way that this fit to the genre and how the trippy effects were slightly postmodern and almost in the form of a montage. My feedback also showed that people didn't think that it was important for the artist of the song to be featured in the video, and one of the audience members even went on to say that they 'prefer videos without the artists as they're often more meaningful'.
In terms of negative and more constructive comments, all the people asked could not see a clear storyline through the music video and one even said that they 'had to watch it twice and am still not sure I fully understand'. To some degree I agree with this, however I feel that I would only have been able to delve into a storyline more, if I had a larger budget. This would have given me access to advanced editing software, that would enable me to do post-production effects or CGI to help carry on the 'Alice in wonderland' theme that I was initially going for. I also think that the story is supposed to be slightly subjective and not completely clear at the start, but the audience can interpret it in their own way. I also noted that one of the audience members mentioned that they didn't like the way that it was very repetitive, but they then went on to say that they 'understood it fit with the genre'. I again agree with this to some extent and got to a point with editing where I felt I didn't have enough good footage to use lots of different shots so I had to repeat myself. Although I am actually glad that I made it repetitive and very fast paced, because this moulded to the genre of the music well and helped to enhance the overall experience.
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