Motifs linking my products
When planning for my music video, I immediately knew that I
wanted to use bright pastel colours throughout. I wanted create a bright and
psychedelic atmosphere to link into the genre of music 'Psychedelic Pop' I
wanted to use gems overlaid over my video, and bright coloured paint canons to
emphasise the genre of the music and to create a mystical and fairy-tale type
theme to link into the original Alice in Wonderland theme that I was going for.
As you can see below, I have overlaid these images on top of
the footage shot on location to fit with the motif that I was aiming for, I
wanted the video to be psychedelic and trippy as well as feminine and innocent
and by using pink sparkles I was again able to link the motif together and
carry on with the pink and blue colour scheme. Visually I also carried on the
use of nature throughout, with the use of the woodlands in my video and the
pink flowers that I included. The use of nature as well as some of the urban
locations by the docks, fit in with the motif and theme for my psychedelic pop
video. The urban docks linked to the real world, and the nature and sparkles
were linked to the trippy and psychedelic world.
When creating my Digipak and Magazine Ad I used images and
screenshots from my music video, to help connect these two products together, I
wanted my work to be completely cohesive and linked so that the repetition
would create a common theme for my artist Polly Howe and this would therefore
help to sell her work easier, by creating a recognisable and memorable image
that people would instantly see, like and know who it belonged to. As you can
see I have used a screenshot of the flower and the trees to use in the gaps in
the corners of the digipak. I used the screenshot of the trees for the ‘special
thanks’ section and the flowers were used to add a bit of colour to the outside
sections of the digipak, as well as completely link it to the bright colours of
the music video.
I also used the images from the music video for the adverts
and an extra Billboard poster that I made. Again I wanted to completely link
all of the work together to make sure that the work was completely recognisable
as Polly’s. Cohesion is extremely important in order to sell a product for an
artist, it allows you to grab their USP (Unique Selling Point) and make that
the primary thing that shows through their music video and advertising. This
cohesion allows me to create an image and brand for Polly and carry it on
throughout the rest of her work. I used the same colour pink and colour blue
throughout the editing of my advert and album cover, at one point I changed the
colours of the fonts so that they were different but after looking at it a few
times I decided to make sure that they matched.
If I could change anything about my work next time, I would
probably have featured Polly in the advert or album cover somehow, I would
maybe use the images from the video of the character but then also get Polly to
have photos taken similarly to this so that she could be more included and
shown as the ‘face’ of the ‘Pollygon’ brand. Overall I am extremely pleased with the outcomes of my advert and music video and I'm especially happy with the cohesion throughout the products and how I was able to carry on certain traits through all of my work.
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